北京快3遗漏数据

Jun.19.2010
2010年广告发展趋势
 2010-08-13 13:50:17

    受全球经济危机影响,广告主纷纷收紧口袋,静观市场之变,从而使得广告市场持续低迷。虽从3月开始整体广告市场出现回暖迹象,电视广告亦然,但依然面临挑战。政策层面上,广电总局十一前出台新的17号令,对电视广告的内容标准和播出时间进行了更加严格的规范和管理,相比之前的规定,这次内容更加细化,对戴着镣铐跳舞的电视台,或是浴火重生的机遇,或是面临迎头一击。市场层面上,新媒体特别是互联网广告越来越成熟,受到广告主的追捧,各种新的媒体形式大大分流了电视广告市场份额,传统投放逐渐到达一个天花板。

    面对2010年的新一轮广告牛年,各路电视媒体如何应对?本刊记者综合对全国电视媒体的调查和专访,可以看到,2010年的电视媒体广告经营呈现以下五大趋势。

    整合媒体资源,提高定价能力

    XIN17HAOLINGCHUTAIHOU,DIANSHIGUANGGAOSHICHANGYUJIJIANGZHENGFAJIANGJIN100YIDEGUANGGAOSHOURU,XIANGXINGEDIANSHITAIGUANGGAOBUZHURENZUIGUANXINHETOUTENGDESHI“NIANNIANZHISHENGBUJIANGDEGUANGGAOCHUANGSHOUZHIBIAORUHEWANCHENG”ZHEIYIWENTI,XIANGYIQIANYIYANGTIGAOGUANGGAOJIAGENENGBUNENGJIEJUEWENTI?

    SUIRANGEDIANSHITAIYULIULE15%~35%DEGUANGGAOJIAGETISHENGKONGJIAN,DANPUBIANRENWEI,DANCHUNDEZHANGJIAXIANRANSHIBUNENGJIEJUEWENTIDE,ZHANGJIADETONGSHI,GUANJIANSHIDIANSHITAINEIRONGCHUANGXINHEJINGYINGNENGLIDETISHENG。HUNANDIANSHITAIFUZONGBIANJIJIANGUANGGAOBUZHURENFANXUWENRENWEI: “WOMENDALIJINXINGNEIRONGCHUANGXIN、FUWUCHUANGXIN、YINGXIAOCHUANGXIN,ZUIZHONGYAODEDOUSHIZAINULIZENGJIAPINDAODEZIYUANJIAZHI,YONGZHEIZHONGJIAZHIZENGZHILAIZHICHENGJIAGEDEZENGZHANG”;GUIZHOUTAIFUTAIZHANGKONGJIONGRENWEI:“RUGUOJIAGETAIGAO,ERCHANPINMEIYOUBIANHUA,NEIGUANGGAOZHUZAICHENGSHOUNENGLISHANGYESHIYOUXIANDUDE,YIWEIDIZHANGJIASHIBUNENGJIEJUEWENTIDE,HAIYAOKAODIANSHITAIZISHENCHANPINHEJINGYINGNENGLIDEGAISHANYIJIXINDEGUANGGAOXINGTAIHEXINGSHI”;ANHUITAIGUANGGAOZHONGXINFUZHURENCHADAOCUNRENWEI:“TISHENGJIAGESHIZUIPOBUDEYIDEBANFA,YAOMIANDUIMUQIANWENTI,KEYITONGGUOYIXIECHANPINDEYANFA、ZHENGCEDEDIAOZHENG、JINGYINGDEBIANHUADENGSHOUDUANLAISHIZHEIYIZHENGCEDUIJINGYINGDECHONGJIJIANGDI”;ZHONGQINGTAIGUANGGAOBUZHURENGUOLIEYARENWEI:“TIJIAXIANRANBUSHIZUIJIAFANGAN,JIAGEFANGMIANXIWANGZOUXUNXUJIANJINDESILU,YIFANGMIANXUYAOJIAZHIZHICHENG,LINGYIFANGMIANYEXUYAOSHICHANGJIANYAN。”

    NEIMEJIUJUTIZHIXINGERYAN,ZENYANGCAINENGZHENGHEMEITIZIYUAN,TIGAODINGJIANENGLINI?YILEISHISHILIJIAOQIANGDESHENGJIWEISHI,WULUNZAISHOUSHILVHEGUANGGAOSHOURUJUNJUSHENGJIWEISHIQIANLIE,YIJINGXINGCHENGLEMINGQUEDEPINDAODINGWEIHEPINPAILANMU,YINCIMIANDUIZHENGCEDIAOZHENG,TIJIADIQISHIZU,KEJIXUJIANCHIJIEMUCHUANGXINHETIGAOZIZHIJIEMUBILI,RUHUNAN、JIANGSU、ANHUIDENGWEISHI;YILEISHISHILIJIAORUODESHENGJIWEISHI,YOUYUJIEMUJICHUBORUO,TIZHIJIZHILUOHOU,DUIDIANSHIJUHEDIANSHIGOUWUYILAIJIAOQIANG,YIWEIDITIJIA,JIANGCHANSHENGGUANGGAOJIAZHIYUJIAGEDEBEILI,BIRANHUISHIKEHUXUANZEYANGSHIHEDIFANGTAIDEZUHETOUFANGCELVE,DUIYUWEISHIDEJINGYINGCHANSHENGJIDADEYALI,YINCIZUIHAODEYINGDUIBANFAZHIYOUDIAOZHENGJIEMUJIEGOU,DAZAOJINGPINLANMU,GENGXINKEHUQUNTI,RUZHONGXIBUDENGWEISHIPINDAO。

    变单纯广告售卖为全方位营销,提升广告营销价值

    YUZHENGHEMEITIZIYUAN、TIGAOJIEMUZHIZUOHECHUANGXINNENGLIXIANGSHIYINGDE,SHITUPOXIANYOUYIDANCHUNSHOUMAIGUANGGAOZIYUANWEIZHUDEJINGYINGFANGSHI,ZHUANBIANWEIYIHUODONGYINGXIAO、ZHIRUSHIYINGXIAO、TESHUXINGSHIYINGXIAODENGDUOYUANHUADEQUANFANGWEIYINGXIAOFANGSHI,CONGERTUPODIANSHIMEITIGUANGGAOSHOURUBEIRIYIFENLIUHERIJIANDAODAYIGEZENGZHANGTIANHUABANDEXIANSHI。

    活动营销

    HUODONGYINGXIAOJINJINIANZAIDIANSHIMEITIYINGYONGDEFEICHANGDUO,CONG2005NIANHUNANTAI《CHAOJINVSHENG》YINFADAZHONGCHUANMEIHUODONGYINGXIAOFENGCHAOKAISHI,HUODONGYINGXIAOYINQINENGGOUXUNSUTISHENGMEITIZHIMINGDU、TISHENGMEITIYINGXIANGLI、TIGAOMEITIQINHELI,GENGYINQICHANSHENGDEJUDAJINGJILIYI,CHENGWEIGESHENGJIWEISHISHENZHIXIANGLAIYI“DUANZHUANGCHENWEN”MIANMUSHIRENDEYANGSHIXIAOFANGHEZHUIPENGDEDUIXIANG,XIANSHIGENZHEHUNANTAICHANGGE,“CHAOJINVSHENG”、“WOXINGWOXIU”、“XIANSHENGDUOREN”、“JUEDUICHANGXIANG”、“MENGXIANGZHONGGUO”,ZAIGENZHESHANGHAITAITIAOWU,“WULINDAHUI”、“WUDONGQIJI”,YOUGENZHEHUNANTAIJIGECI,“MINGSHIGAOTU”、“WOAIJIGECI”。SUIRANGEZHONGHUODONGWUHUABAMEN,JIBENYANXIYULEHUADELUXIAN,TONGZHIHUAYANZHONG,YIGEHUODONGZUOCHENGGONGLE,QITAHUODONGJIUFENGYONGERSHANG,MOFANGKELONG,QUEFALIXINGSIKAO,ZHIGUYANQIANLIYI,BUGUHUODONGYINGXIAODEZHANGQIXIAOYING。

    QISHIHUODONGYINGXIAOYUNYONGDEDANG,SHIFEICHANGHAODEZHENGHEZIYUANZHENGHEYINGXIAODEFANGSHI,CONGCHAOJINVSHENGYIGEHUODONGJIUDIANDINGLEHUNANWEISHIYULELITAIDEDINGWEI,KEYIKANDAO,HUODONGYINGXIAOBUJINYOUZHUYUXUNSUTIGAOMEITIZHIMINGDUHEYINGXIANGLI,ERQIENENGSHIMEITIGENGJIATIEJINSHENGHUO、TIEJINGUANZHONG、TIEJINSHICHANG,TIGAOMEITIQINHELI,GENGNENGGOUTISHENGMEITIZIYUANJIAZHI,TIGAOMEITIDINGJIANENGLI,CHANSHENGJUDADEJINGJILIYI。DANYOUYUDUANSHI,CHULESHAOSHUTAI,HUODONGYINGXIAOBINGMEIYOUWEIDIANSHIMEITIDAILAIYINGYOUDESHOUYIHEXIAOGUO,HENDUOHUODONGYISHIBAIGAOZHONG。

    SUOXINGDESHI,HENDUOTAIYIJINGYISHIDAOHEZEERYUDAILAIDEFUMIANXIAOYING,SUIRAN2010NIANHUODONGYINGXIAORENGZHANDIANSHIMEITIYINGXIAODEHENDABILI,DANPUBIANKAISHISIKAO,RUHEJIANGPINDAOHEJIEMUDINGWEIYIJIKEHUDEXUQIUJIEHEQILAI,WEIKEHULIANGSHENDINGZHIHUODONG。ANHUITAIGUANGGAOBUFUZHURENCHADAOCUNTIDAOANHUIWEISHI2010NIANGUANGGAOJINGYINGDESANGEZHUANBIANZHIYIJIUSHIJIANCHIWEIJIEMUHEKEHULIANGSHENDINGZHITUIGUANGHUODONG,RU“GONGZHUDEYUEHUI”ZHIXUNZHAO11CHENGSHIhello-cGONGZHUDEDAXINGHUODONG,JIUSHIJIANGhello-cPINPAIYUDUBOJU《LULUGONGZHU》DOUZHENDUIDOUSHIBAILINGSHOUZHONGDETEDIANXIANGJIEHE,TONGSHIJIEHEGEZHONGXIANSHANGXUANCHUAN,QIDAOLEHENHAODETUIJIEXIAOGUO;JIANGSUWEISHIGUANGGAOQIHUAZHURENRAOZHIMINJIESHAOJIANGSUWEISHIDEYIDAZHUANBIANJIUSHIGENJUKEHUDEXUQIULAIDINGZHIYIPIJIEMUHECHANPIN,BIRU2009NIANNUOJIYAKUANIANYANCHANGHUI、KEKOUKELEDEYUANYETIAOZHANBAIFENBAIDENGHUODONG,2010NIANJIANGJIADAHUODONGYINGXIAODELIANG,GULIBIANDAOCHUANGYITUANDUIGENJUKEHUXUQIUCHUANGXINCHUKEHUXUYAODEYIXIEJIEMU,ZHEIYANGJIUNENGBAHENDABUFENGUANGGAOXUQIUTONGGUOJIEMUDEXINGSHILAIXIAOHUA。

    植入式营销

    CAIFANGZHONG,HUNANTAITAIZHANGZHULIJIANGUANGGAOBUZHURENFANXUWENTICHUGUANGGAOJINGYINGDESANGESILUDEZHUANBIAN:“YOUZHENGTIJINGYINGSHULIANGWEIZHUXIANGJINGYINGZHILIANGWEIZHUZHUANBIAN,YOUZIYUANJINGYINGXINGXIANGJIAZHIJINGYINGXINGZHUANBIAN,YOUCHUNCUIJINGYINGYINGGUANGXIANGYINGGUANGYURUANWENXIANGJIEHEDEZHUANBIAN”。SHISHISHANG,YIXIESHENGMINGQUEQIDEYOUSHOUSHILVHEYINGXIANGLIDEZIBANLANMUHEZIZHIDUBOJUSHIHUNANTAIDESHASHOUJIAN,LIYONGZHEIXIEXIANYOUDEJIEMUZIYUAN,SHIXIANGUANGGAOHEJIEMUDEGAODUJIEHE,SHIGUANGGAOCHANPINGENGJIAFANGBIANHEZHUDONGDIBEIGUANZHONGSHUXIHEJIESHOU,ZAOYISHIHUNANWEISHIDEGUANYONGSHOUFA,YINLINGZHEDAZHONGMEITIZHIRUSHIYINGXIAODEXIANHE。

    MUQIAN,YUELAIYUEDUODEDIANSHITAIKAISHISHISHUIZHIRUSHIYINGXIAOZHEIYIXINDELINGYU,BIRUANHUIWEISHIJIUBAZHIRUSHIGUANGGAOZUOWEIYINGDUIZHENGCEDIAOZHENGDEYIDASHOUDUAN。GUANGGAOBUFUZHURENCHADAOCUNJIESHAO,ZAIXINDE17HAOLINGZHONG,SHANGWEIDUIZHIRUSHIGUANGGAODESHEZHI、ZHANGDUDENGZUOCHUXINDEXIANZHI,DUIDIANSHITAILAISHUO,YESHIYIGESHANGDAIWAJUEDEJINKUANG,CONGANHUITAILAISHUO,WOMENYEZAIWEISHIZIZHIJU《NIANGJIA》YIJI《XINGFUYIDINGQIANG》ZHONGJIAQIANGXIANGGUANZHIRUGUANGGAOXINGSHIDEKAIFA。JIANGSUWEISHIGUANGGAOQIHUABUZHURENRAOZHIMINJIESHAO,MINGNIANJIANGSUWEISHIYEJIANGTUICHUYIXIEZIZHIDIANSHIJU,BIRU《HAIYANSANBUQU》,HUICHANGSHIZHENGHEJINBUTONGKEHUDEXUQIU。ZHONGQINGWEISHIGUANGGAOBUZHURENGUOLIEYAYERENWEIZHIRUSHIGUANGGAOFUHEWEILAIDIANSHIGUANGGAOFAZHANDEQUSHI,2010NIANJIANGJIXUJINJUNDUBOJUHEDINGZHIJUSHICHANG,TUICHUYIXILIEYUQITAWEISHIXINGCHENGPINPAICHAYIDEDIANSHIJU,SHUNYINGDIANSHIJUDINGZHI、DUBO、ZHIRUSHIGUANGGAO、HUDONGYINGXIAODECHANYEFAZHANQUSHI。

    ZAIZHIRUSHIYINGXIAOJINRUDAZHONGMEITILINGYUYILAI,JIUYIZHICUNZAIYIXIEXUANERWEIJUEDEWENTI,YINGXIANGLEQIYEDUIZHIRUSHIYINGXIAODEXUANZE。YISHIMUQIANMEIYOUWANZHENGDEZHIRUSHIGUANGGAODEJIAZHIPINGGUTIXI,ZHIRUSHIGUANGGAODEXIAOGUOSHEJIMEITINEIRONG、CHANPIN、PINPAI、GUANZHONG、HUANJINGDENGZHUDUOYINSU,QIZHONGZUIDADEBUQUEDINGXINGZAIYURUHEHENGLIANGQIDUISHOUZHONGDEYINGXIANG,ERCHAOGUOYIBANDEGUANGGAOZHURENWEIZHIRUSHIYINGXIAODEXIAOGUOXIANRANWUFAHENGLIANG;ERSHIQUEFALIANJIEQIYEHEMEITIDEZHUANYEYINGXIAOTUANDUI,YINGSHIJUZHIRUHAISHIXINSHENGSHIWU,CAOZUOBIJIAOFUZA,CAOZUOBUHAORONGYIQIDAOFANMIANZUOYONG。SUOYI,MUQIANZHIRUSHIYINGXIAODETOUFANGHAISHISUIJIXINGHELINSHIXINGDE。YINCI,DUIDIANSHITAIERYAN,YAOZAIXIEDIAOHAOGUANGGAOHENEIRONGZHIJIANDEXIANGSHENGXIANGKEDEBIANZHENGGUANXISHANGXIAGONGFU,CONGTIZHIJIZHISHANG、CONGJIEMUSHENGCHANDEYUANTOUJIUGULIJIEMUHEGUANGGAOZHIJIANDERONGHEHEHUDONG,TONGSHIPEIHEXIANSHANG、XIANXIADEZHENGHEYINGXIAO,TIGAOQIYEDUIZHIRUSHIYINGXIAODERENKE。

    其他多元营销

    CHULEHUODONGYINGXIAOHEZHIRUSHIYINGXIAOWAI,CAIFANGZHONGFAXIAN,HENDUODIANSHITAIZAICHANGSHIGENGDUOYUANHUADEGUANGGAOYINGXIAOXINGSHI,BIRUANHUIDIANSHITAIJINNIANKAIFADEPINDAODAOSHIXITONGDEXIAOSHOUXINGSHI,BIRUHUNANTAISHOUCICHANGSHIJIANGCHANGGUIGUANGGAOZIYUANYEJINXINGZHAOBIAODEXINGSHI,BIRUYIXIECHENGSHITAILIYONGXIANZHISHIJIANJINXINGDETVTUANGOU,ZAIBIRUMUQIANYIXIECHENGSHITAIBAOKUOYIXIESHENGJIWEISHIZAINEIDOUZAICHANGSHIDEHEZUOYINGXIAO,JIANGZUOGUANGGAOZHUANBIANWEIZUOYINGXIAO,BANGZHUQIYEJINRUDANGDISHICHANG,LINGWAIHAIYOUBIRUDIANSHIGOUWU、PINPAIDAILI,SHENZHIKAIFAZIZHUPINPAI,JINXINGPINPAIDEZIZHI、ZIDAI、ZIXIAO。SUIRANZHEIXIEGUANGGAOXINGSHIMUQIANZHANDIANSHITAIGUANGGAOSHOURUDEBILIHAIBUDA,DANBUSHIWEIYIZHONGSHICHANGHUADECHANGSHI,FUHEDIANSHIMEITICHANYEFAZHANDEQUSHI。

    向上下游整合,实现产业升级

    2009NIANDISHANGHAIWENGUANGJITUANTUIXINGZHIBOFENLITIZHIGAIGEWUYISHIGUANGBODIANSHIJIEDEYIJIANDASHI,YELAKAILEQUANGUOGUANGBODIANSHIYEZUOWEISHICHANGZHUTIXIANGSHANGXIAYOUZHENGHE,SHIXIANCHANYESHENGJIDEXUMU。

    ZAOZAIZHEICIZHIBOFENLIGAIZHIZHIQIAN,SHANGHAIWENGUANGDEGAIGEYIZHISHIYANZHEZHEIYISILUJINXINGDE,JIAOZAOZAIGUONEITONGXINGZHONGSHIXINGMEITIZIYUANZHENGHE,JIANGGUANGBOHEJIEMUTONGYIJINGYING,SHIJINGYINGYEWUCONGPINDAOJIEMUZHIZUOHEBOCHUYEWUZHONGBOLI;TUIDONGPINDAOPINPAIHUAYUNYINGHEGONGSIHUAYUNZUO,CONGDIYICAIJING、XINGSHANGCHUANMEIDAODIANSHIGOUWU,BAZHENGCEYUNXUFENLIDEBANKUAIHEYEWUZHUBUDULI,CHENGLIQIYEYUNZUO;SHIXINGZHONGXINHUAYUNZUO,ZUJIANGUANGBODIANSHIBEIJINGKUAI3YILOUSHUJU;CHANGSHIYANYIJINGJIHEYINGSHIJUTOUZI,TOUZIDE《MAIDOU2》HE《XIYANGYANGYUHUITAILANG》HUODEPIAOFANGCHENGGONG,ERBAGUANGBODIANSHIHECHUANMEIJITUANFENKAI,ZHISHISHUNLICHENGZHANGDESHI。

    JIHUYUSHANGHAIWENGUANGTONGSHI,NANFANGGUANGBOYINGSHICHUANMEIJITUANQIXIANANFANGCHUANMEIKONGGUYOUXIANGONGSIDECHENGLIYEXUANGAOLEQIZHIBOFENLIZHILUDEQIDONG。JUXI,NANFANGCHUANMEIJITUANJIANGBAQIXIAGUANGGAO、YINGSHIZHIZUO、SHUZIDIANSHI、XINMEITIDENGKEJINGYINGXINGZICHANHUAGUINANFANGCHUANMEIKONGGUYOUXIANGONGSIDEGUANLI,JINXINGZIBENYUNZUO。LINGWAI,GUANGDONGDIANSHITAIYUGUANGDONGQIANGSHICHUANMEIGUFENGONGSIHEZUO,YIGUANGDONGDIANSHITAIGONGGONGPINDAOZUOWEIYUNXINGPINGTAI,YINRUFENGXIANTOUZI,JINXINGBAOKUOYINGSHIJIEMUZHIZUO、GUANGGAOJINGYING、YANYIJINGJI、YINGSHIJIDIDENGWENHUACHANYEDESHICHANGYUNYING。GUANGDONGDIANSHIXIWANGTONGGUOTIZHIGAIGEZAIXIANSHINIANQIANDEHUIHUANG。

    LINGWAI,CHUHUNAN、SHANGHAI、GUANGDONGWAI,ANHUI、ZHONGQING、JIANGSU、TIANJINDENGQIANGSHIWEISHIYEYIJINXINGHUOKAISHIZHIBOFENLITIZHIGAIGE,YEYOUYEJIERENSHICHENG,CONGZHIXINGCENGMIANSHANG,MUQIANZHONGGUODIANSHIHAIMEIYOUSHIXIANZHENZHENGYIYIDEZHIBOFENLI,CUNZAISHICHANGZHUTIBUMINGQUE、ZHIBOSHUANGFANGJIZHIDUIJIEBUCHANGDENGWENTI,HAISHIXINGSHISHANGDEZHIBOFENLI,YINCIZHENGHESHANGXIAYOU,SHIXIANCHANYESHENGJI,HAIYOUHENZHANGDELUYAOZOU。

    跨区域整合,实现媒体经营规模效应

    MIANDUIZHENGCEDEDIAOZHENG,MIANDUIGUANGGAOJINGYINGXIANGQIANGSHIMEITIJIZHONGDEMATAIXIAOYING,RUHEZAIJILIEJINGZHENGDEHUANJINGZHONGBAOCHIZISHENYOUSHI?KUAQUYUZHENGHEHUOHEZUOYECHENGWEIZHUDUOMEITIBAOKUOQIANGSHIMEITIDEPUBIANXUANZE。

    YISHANGHAIWENGUANGWEILI,KUAQUYUZHENGHEYESHIQIZHIBOFENLITIZHIGAIGEDEYIGEZHONGYAOBUFEN,SHANGHAIWENGUANGZUIJINDEDONGZUOPINFAN,XIANSHISMGQIXIADEHAHASHAOERPINDAOYUWUHUJIAOYUDIANSHITAIQIANXIAHEZUOXIEYI,WEILAI5NIANSHUANGFANGJIANGXIESHOUZAISHAOERDIANSHIJIEMU、DIFANGHUODONG、YISHUPEIXUNHEYANSHENGCHANPINDENGLINGYUZHANKAIQUANMIANZHANLVEHEZUO,ZHEIYIHEZUOYIWEIZHEYIWANGYOUYUSHANGHAIYIDIDE《HAHAHUABAO》、XIAOYINGXINGYIXIAODENGWENHUACHANPINYOUWANGTONGGUOHEZUOJIZHIJINRUYIDISHICHANG。JIEZHESHIYOUXIANWANGDEHEZUO,DAPOLEGUANGDIANZHANGQIYILAIYIDIYIWANGDEPINGZHANG,SMGXUANBUJIUNGBXIAYIDAIGUANGBODIANSHIWANGYUJIANGSUYOUXIANDIANSHIWANGZHIJIANDACHENGHEZUO。

    QIANGSHIMEITIQIANGQIANGLIANHE,SHILISHAORUODEMEITIYEJIWANGGUIMOXIAOYINGYIGENGHAOYINGDUIJINGZHENG,10YUEXINANWUSHENGWEISHISICHUAN、GUIZHOU、ZHONGQING、YUNNAN、GUANGXIWEISHIJIUGONGTONGXIESHOUGOUJIANLEYIGEQUANXINDE“HELILIANMENG”,WEILAIJIANGZAIJIEMU、HUODONG、GUANGGAOJINGYING、YINGSHIJUZHIZUO、MEITITOUZIDENGGELINGYUGONGTONGHEZUO,ZIYUANGONGXIANG,MUDESHITONGGUOGUIMOXIAOYINGTISHENGMEITIJIAZHI,TIGAODINGJIANENGLI,ZHANGWOHUAYUQUAN,HELIDAZAOGENGYOUZHIGENGQIANGSHIDEXIBUMEITIPINGTAI,BAOZHANGGUANGGAOKEHUDECHUANBOJIAZHI,HUODEGENGDUOGUANGGAOKEHUDETOUFANGXUANZE。

    HEZUOHUOZHENGHEGURANFUHECHUANMEICHANYEFAZHANGUILV,DANYINGHAOHAOKAOLVRUHETONGGUOTIZHIJIZHICHUANGXIN,CONGERTUPOYIWANGDEHEZUOYOUYULIYIFENQIDEXINGSHIZHUYI,ZHENZHENGDISHIXIANGUIMOXIAOYIHEXIETONGXIAOYING。

    跨界新媒体发展,实现技术升级

    SUIZHESHUZIHUAJISHUDEBUDUANFAZHANYIJIXINMEITICHANYEDEXUNMENGFAZHAN,SHOUZHONGRIYIXIFENHUAHESUIPIANHUA,DUIYUGUANGBODIANSHILAISHUO,RUGUOSHUOGUOQUFAZHANZHANLVESHIYICHUANTONGMEITIWEIZHU,JIANGUXINMEITIYEWU,NEIMEYIHOUFAZHANZHANLVEJIANGZHUANBIANWEICHUANTONGMEITIHEXINMEITIBINGZHONG,BINGSHIXIANLIANGGEPINGTAIZAINEIRONGHEJINGYINGSHANGDERONGHE。

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